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2026 Lexus RX 350 Launch: Bold Premium Design, Powerful Hybrid Performance & Luxury Features Unveiled

2026 Lexus RX 350 Launch

The 2026 Lexus RX 350 officially steps into the spotlight as one of the most refined and well-balanced luxury SUVs for the American market. Lexus has carefully evolved its best-selling SUV by sharpening the design, enhancing hybrid performance, and upgrading comfort and technology without losing the smooth, quiet character the RX name is known for. Built for modern families and professionals, the new RX 350 focuses on everyday luxury, efficiency, and long-term reliability.

Bold and Premium Exterior Design

The 2026 Lexus RX 350 carries a confident new look that feels both modern and unmistakably Lexus. The signature spindle-style grille has been refined with a cleaner, more elegant pattern, paired with slim LED headlights that give the SUV a sharp road presence. Sculpted body lines, flush detailing, and improved aerodynamics make the RX look premium without appearing aggressive. At the rear, redesigned LED taillamps and a subtle roof spoiler complete the upscale appearance, perfectly suited for urban and highway driving across the U.S.

Luxury-Focused Interior Experience

Inside, the 2026 RX 350 delivers a calm, spacious, and premium cabin designed around comfort. Soft leather upholstery, refined stitching, and high-quality materials create an environment that feels more like a luxury lounge than an SUV. The seats are wider and more supportive, offering heating and ventilation on higher trims. Rear passengers benefit from generous legroom and a quiet cabin, making long road trips comfortable and relaxing for families and executives alike.

Hybrid Performance and Smooth Power Delivery

The highlight of the 2026 Lexus RX 350 is its refined hybrid powertrain, designed for smooth performance rather than aggressive speed. The hybrid system delivers confident acceleration, excellent low-end torque, and improved fuel efficiency compared to previous models. Power delivery feels effortless in city traffic and composed on highways, making the RX ideal for daily commuting and long-distance travel. Lexus has also fine-tuned the suspension to deliver a balanced ride that absorbs road imperfections while maintaining stability.

Advanced Technology and Connectivity

Technology in the 2026 RX 350 feels modern but never overwhelming. A large central touchscreen supports wireless Apple CarPlay and Android Auto, while a fully digital driver display provides clear and customizable information. Voice control, wireless charging, multiple USB-C ports, and over-the-air software updates add convenience for everyday use. Lexus has focused on making technology intuitive and useful rather than complicated, which suits American buyers looking for stress-free luxury.

Safety and Driver Assistance

Safety remains a major strength of the RX lineup. The 2026 Lexus RX 350 comes equipped with the latest Lexus Safety System+, including adaptive cruise control, lane keeping assist, automatic emergency braking, blind-spot monitoring, and traffic sign recognition. These systems work smoothly in the background, supporting the driver without feeling intrusive. The solid build quality and advanced safety tech make the RX 350 a reassuring choice for families.

Ride Comfort and Everyday Practicality

One of the RX 350’s biggest advantages is how effortlessly it fits into everyday life. The ride is quiet and smooth, steering is light and predictable, and visibility is excellent for city driving. Cargo space is generous for groceries, luggage, or weekend trips, and the rear seats fold easily to expand storage. This balance of luxury and practicality continues to be a key reason the RX remains popular in the U.S. market.

Expected Price in the USA

In the United States, the 2026 Lexus RX 350 is expected to start at around $50,000, with hybrid and higher trims reaching approximately $60,000–$65,000, depending on features and options. Lexus is expected to begin U.S. deliveries in late 2025.

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